On the 26th of November at precisely 12.00 CET Sony Ericsson will host XPERIATHON.
It’s a regular marathon in all aspects except one: All participants run wherever they choose to.
When the first one completes 42 kilometres we will have a winner.
It’s the first marathon that takes place all over the place. It’s also a chance to win glory, honour and some pretty neat prizes. The marathon is open to everyone with Endomondo, Map My Fitness or Runkeeper installed on their smartphone.
The first man and woman to finish the Xperiathon Half Marathon will get a trip to Gothenburg with two nights stay and an entry to GoteborgsVarvet Half Marathon 2012.
For the first man and woman of the Xperiathon Full Marathon the prize will also be a trip, but to New York with two nights stay and an entry to the New York Marathon 2012.